As my practice grew, my role changed from author to entrepreneur. Both are creative endeavors, but I was in foreign territory. I became mired in the non-glamorous parts of being a business owner –learning acronyms like ADP and EDD—and I lacked the skills for managing money or people. I was working 14 hour days, answering phones and emails, filing medical claims, negotiating deals on office spaces and training staff.
One year into our business boom, with 12 therapists and 2 offices, I was flat broke. I learned that growth doesn’t equal profit. Sunk by taxes, high overhead and no financial management skills, I sought out PACE Women’s business center in downtown LA, a non-profit organization that teaches business skills to female entrepreneurs. I joined their mentor program which connects retired business leaders with female entrepreneurs. Soon, I learned accounting skills and financial strategies that helped my business to become profitable while growing.
I’ve learned that the role of CEO is to focus on the big picture; to see the system as a whole, so I could create the most efficient, smooth and cost-effective flow rather than getting lost in the everyday small details."
Dr. Engler's Articles on the Huffington Post:
Should You Get Pre-marital Counseling?
Women's Health Magazine interviews Dr. Engler on the factors to consider.
Why Moving in Together Kills Your Sex Life, and What to Do About It.
Men's Health Magazine interviews Dr. Engler about how to improve your sex life, and reviews her book, "The Men on My Couch."
11 Things That Actually Surprised This Sex Therapist.
BuzzFeed reviews Dr. Engler's new book, "The Women on My Couch."